Alterian (LSE: ALN) is a leader in the transformation of marketing and communications from being targeted towards a mass audience to one of engaging with the individual.
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Over time, as the industry has evolved, Alterian continues to demonstrate their ability to quickly adapt to the new market trends with our agile software solutions. Our Vision is to offer solutions to address the immediate problems faced by marketers, but to also leave room for flexibility and future growth.
This challenge is solved with the Alterian Integrated Marketing Platform that provides marketers with a measurable return on investment (ROI) in a simple, user-friendly interface. The integration of analytics, content, and execution through industry leading tools such as the Dynamic Messenger email platform and the award winning content management solutions, enables companies to build integrated communication strategies for a more personalized customer experience. Learn more about our integrated marketing platform at Alterian.com.
One of the areas that Alterian continuously excels in is with our Content Manager solution. Content Manager simplifies the complex task of managing multiple web sites and multichannel campaigns. Our platform is easy-to-use which provides a quick and effortless level of adoption across the organization. The software has been developed to provide tech savants and everyday users alike a way to create relevant, compelling web site experiences for their visitors. Our continued dedication to our vision and software ensures that our users have a complete tool to manage their company content for a diverse range of projects. Learn more about how our Content Manager became the robust solution it is today in Our History .
"Organizations need to deliver relevant interactions that engage their audience. We are proud of our market leading content management products and are continuing and accelerating our investment in this critical area." David Eldridge, CEO Alterian
Over 500 customers, including WWE, Citigroup and ESPN, continue to utilize Alterian Content Manager for their various business needs. Premium motoring marque, Bentley uses the software to manage their marketing collateral across their many dealerships while the UK broadcaster, the BBC, implemented an innovative intranet solution to power hundreds of sites for the global pharmaceutical brand, AstraZeneca. With Alterian Content Manager, businesses are given an option for a user-friendly solution that eliminates the time consuming task of managing multiple sites and multichannel campaigns.