LONDON - 02 November 2009 - Today, Alterian reported that it is forging ahead and exhibiting strong growth in the Web Content Management market, having added 125 new Alterian Content Manager customers since acquiring Mediasurface plc in July 2008. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis.
This growth is further evidence that the requirement to create an engaging web experience is driving investment in powerful tools like Alterian Content Manager from organizations across a wide range of vertical markets and geographies. Alterian's vision is to deliver a practical and cost effective integrated platform which enables organizations to improve engagement with their customers across any communication channel, inbound or outbound, based on strategies created using Alterian's powerful analytics tools. In many cases, the web is seen as the most important engagement channel, and organizations must move beyond traditional 'brochure-ware' sites to dynamic, relevant, engaging web properties.
Alterian Content Manager enables this through its ability to bring the discipline and insight of in-depth marketing analytics and, more recently, social media monitoring to an organisation's content management strategy, as well as broaden the user base which can contribute content through its acclaimed ease of use, and deliver dynamic content in real time.
This combination gives a content author the context and an insight into who they are writing the content for, what other people are saying, the value to the audience of the content they are preparing and, once published, a clear direction on the reaction of the audience and how to optimise it.
David Eldridge, CEO of Alterian comments: "Traditional marketing as we know it is dead. The days of generic brochure-ware websites, mass marketing, untargeted mailings and email blasts are numbered. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis. Engaging with customers in a two-way dialogue, connecting online and offline channels within an analytics framework, and fully measuring the value of each individual customer is the way of the future. With the web being, in many industries, a critical engagement channel, we are delighted to be continuing our momentum in the web content management space following our acquisition of Mediasurface last year, and increasing our investment in Alterian Content Manager."
Dominic Mills, Managing Director of Auros, one of Alterian's leading Web Content Management partners in the UK, and recent regional winners in the Deloitte Technology Fast 50 said, "Alterian Content Manager gives Auros a flexible, powerful platform that helps us meet the needs of our clients and ensure that they are getting the most from their marketing investment. Alterian is a solution that helps us keep our clients at the heart of the customer engagement process, in which Web Content Management is a critical element. Alterian's unique approach to the customer engagement process and the technology platform and products that support it are what really sets it apart from the competition and allow us to deliver first rate solutions for our clients."
Over the past year, Alterian has continued its investment in Web Content Management by combining the separate Mediasurface Morello and Immediacy Web Content Management development expertise, experience and knowledge centres into one Research and Development centre under the Alterian Content Manager brand. Alterian has maintained and further developed the products as its Corporate Edition (Immediacy) and Enterprise Edition (Morello) and has released two significant releases of each of these products over the past year, keeping pace with platform technology innovations and introducing over 150 product enhancements.
New capabilities brought to the market through Alterian's investment include Page Studio for Enterprise Edition, IE8 support for both the Corporate and Enterprise Editions, product localisation for the Corporate Edition, and management of content translations in Enterprise Edition. Alterian has also completed the first stage of integration to the rest of the platform, adding email as a content delivery channel, by enabling web pages and assets to be used as the content for email marketing campaigns. This gives Alterian's customers a consistency of voice across multiple channels, maintains creative governance and enables sharing and re-use of expensive digital assets.