New investment to deliver leapfrog innovation for customers and partners
In recent months, Alterian has been executing the next stage of its strategy - to deliver innovation that leapfrogs the capabilities of todays web content management tools. In consultation with industry analysts, partners and customers, Alterian is launching a major new release of its Content Manager products.
The next major version of these products, Alterian Content Manager v7, will have a common base capability utilising the acclaimed elements of the existing versions of Content Manager Corporate & Enterprise, as well as new, highly differentiated functionality.
Capabilities will include the following, delivered to the user in an easy to use manner based on the edition chosen:
- Item level content storage and usage
- Robust APIs and developer support
- Access to an extensive range of vertical market specific modules and plug ins
- Extensive cross browser support for all user types
- Seamless integration with Alterian's award winning email capabilities accessed through the WCM interface
- Simple implementation of and access to unique content usage analysis for content authors through Alterian's new web behaviour analytics - Web Journey
- The use of social media data to inform content authors through integration with Alterians SM2 social media monitoring tool
- Real time delivery of different content to different visitors based on rules or models
Alterian Content Manager 7 will be fully released by autumn 2010 with versions being made available earlier to specific user groups and early adopters. This major release also signals Alterian saying goodbye to the Morello and Immediacy product names, replacing them with a single name. Branded as Alterian Content Manager 7, its capabilities will be delivered in a configuration appropriate to their target audience through three editions - Corporate and Enterprise which are the next versions of the existing products as well as a new intermediary Professional Edition.
Alterian Content Manager 7 offers huge benefits to Alterian customers and partners - according to Ian Truscott, VP WCM Product Strategy, Alterian, "This strategy means that our partners can now serve clients of any size, ranging from very small to super-large, using one and the same platform. End-user clients can grow their web presence as appropriate, without the need to switch to a different platform. And it allows Alterian to focus even more on differentiated functionality which leapfrogs that available in the WCM market today for each of our audiences of users. "
This new release is being built by the same highly experienced teams that build Immediacy and Morello - in addition Alterian is continuing to increase its R&D investment in web content management and digital marketing technologies. The upgrade process is also receiving significant investment from Alterian, allowing existing versions of CMC (Immediacy) and CME (Morello) to be brought up to the latest versions, which will be made available as part of existing support agreements. Working alongside their partners, Alterian are investing in not just making content transition easy with tools and professional services packages built for the process but also focusing on the movement of custom and standard plug ins between the versions.
For those clients that wish to remain on the current version of their Corporate or Enterprise products, there will be ongoing development and support as usual for existing versions, which means they can expect ongoing new updates and bug fixes to their software as always.
David Eldridge, Alterian's CEO, says, "
Alterian is very excited about our increasing investment in the WCM space, and the new capabilities that we are bringing to market for all our customers. The evolution of our Content Management offering will bring real benefits to our customers and enable them to take their web presence to a new level of engagement."
Dominic Mills, Managing Director of Auros says, "Auros implements Web Content Management technologies that help our clients achieve measurable business benefits and the best possible return on their investment. We achieve this by creating strategic partnerships with best of breed software providers. Auros is pleased to be a long standing Alterian partner and also to have had the opportunity to actively contribute to the definition of their exciting WCM roadmap. Alterian has a long established pedigree in WCM and 2010 will mark the latest significant milestone in the development of this technology under the Alterian brand. Alterian's response, CM7, to the new and evolving demands put on web content management systems will provide our customers with the tools and software to ensure their online activities continue to be successful. CM7 will also allow our clients to exploit integration with Alterian's wider suite of products. These integrated solutions will enable us to deliver significantly more than a traditional web content management capability."