NEW YORK, August 26, 2009. Alterian (LSE: ALN) the leading international integrated marketing platform provider and Unisys Corporation (NYSE: UIS), a worldwide information technology services and solutions company, today announced that two new service providers have adopted the marketing automation appliance that the two companies jointly deliver.
Leading U.S. based direct marketing agencies Targetbase and KnowledgeBase Marketing have adopted the appliance to help deliver more impactful, flexible and cost-effective marketing campaigns to their clients.
The announcement was made at the Alterian Engaging Times Summit in Chicago.
“The introduction of this appliance has the potential to be a major disruptive force in the marketing space,” said Michael Fisher, Senior Vice-President of Sales and Marketing, Alterian. “Businesses are beginning to recognize the importance of customer engagement and are looking for increasingly flexible tools to help them manage their data, target the right audience and evaluate the success of their campaigns. Partnering with Unisys has enabled us to deliver a powerful appliance that answers a very real market need for a comprehensive and integrated marketing solution.”
The Alterian solution, running on a Unisys ES7000 enterprise server, is designed to provide database marketers with a cost-effective way to accommodate large prospect database environments at a fraction of the cost of traditional legacy solutions. The appliance introduces greatly improved speed for marketers with benchmarking tests showing that the tool can reduce campaign cycle times by as much as 200 percent, while also reducing total cost of ownership over traditional legacy solutions by as much as 40+ percent.
“This joint initiative with Alterian has gained significant momentum over the last six months,” said Rod Sapp, Director of Platform Marketing, Unisys. “This appliance can deliver great competitive advantage to businesses across a range of sectors that need their marketing campaigns executing faster and more effectively than their rivals. The adoption by two major players of this solution for the direct marketing space is a huge endorsement of the value organizations are beginning to place on this tool.”
Alterian’s unique database design has proved a captivating proposition for prospective clients, running hundreds of millions of searches in a fraction of the time it takes other database solutions.
Alterian’s industry-leading integrated marketing platform is the winner of numerous industry awards and was named in Forrester’s EMP Wave. Alterian’s scalable platform is available for companies of all sizes, and in partnering with Unisys, is expanded to bring this marketing automation service available to a broader and much larger community of marketers.
The Unisys ES7000 Model 7600R Enterprise Server, on which the solution runs, is powered by the latest 6-core Intel® Xeon® processors 7400 series and delivers superior scalability. It leads all 8-socket enterprise servers in performance and price/performance in the Transaction Processing Performance Council’s TPC-E benchmark, the premier benchmark for online transaction processing. The Model 7600R also holds the leading price/performance result at 10,000GB, as well as the only Intel Xeon-based system result at this level, in the Transaction Processing Performance Council’s TPC-H benchmark. The TPC-H benchmark is widely recognized as a standard measure of system performance for decision support and business intelligence in a commercial data-center environment.