Thomson Reuters, the global provider of information services to businesses and professionals, selected Alterian Content Manager to manage content across multiple sites in a timely and efficient manner. Key business drivers for implementing Content Manager included:
- A dependable way to manage content
- A faster way to publish content
- A user-friendly interface
- A reliable, scalable platform
- Enabling multiple editors publish content simultaneously
“Updating of a corporate website is taken for granted - without much thought to what happens 'behind the scenes'. This is especially critical when organizational changes must be communicated” , commented the Web Manager at Thomson Reuters.
Web statistics reveal the five business units using Content Manager average approximately 525,000 visits per month. As the website is the first place people go to learn about a company, it must be useful, informative, attractive, timelyand relevant.
The three most important goals for Thomson Reuters are:
- To inform the user about Thomson Reuters and what
they do - To provide quick access to more information on products and services
- To deliver best-of-breed corporate information (for investors, media, job seekers, etc.)
Each of the five business units must deliver a consistently branded landing page with content items that change daily. Market data, press release and news items, organisational information, and to a lesser degree product marketing information is among the shared content that must be updated by the 25-30 web contributors that are responsible for the sites.
Reviewing the implementation, Thomson Reuters' Web Manager said, “Web Content Management is not important in the overall goals of the company. Having a world-class website is, and Alterian helps us to achieve this goal.”
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