Classifying content is vital in delivering a comeplling visitor experience, being able to present targeted information, enabling visitors to find relevant pages as quickly as possible and for you to understand what kinds of pages people are reading.
You also want your pages to be found by search engines and once the visitor has found your site, how about matching the content you are displaying with their interests, or offering them similar content to the articles or products that they have been looking at?
All this can be enabled through the flexible metadata functionality within ACM that includes the ability to create keywords and summaries, associate items with taxonomy or quickly add new fields and drop down boxes to help your authors classify information manually or automatically.
Adding Meta Data
You need the ability to be flexible, to create new fields, add a new taxonomy structure or change the list of terms the author can use to classify their content, without calling in IT to make difficult and expensive changes to the data base. ACM enables non-techinical users to define the fields that make up and describe any content item, whether its's a digital asset (for example a PDF or image), a whole section of content or a single article or page.
Taxonomy Management
Unless you are consistent with the terms you use to describe your content items, it is difficult to gain the benefits of a metadata strategy. A taxonomy is a structured way to add metadata to documents, a hierarchical set of terms that give organizations a standard way to describe documents and webpages.
Many industries and large organizations have invested in developing taxonomies and there is an international standard for defining them (ISO 2788) and in some cases it's mandatory for organizations to use them (in the UK government for example).
Taxonomy Browser
ACM enables organizations to capitalize on their investment and adhere to their industry standards by supporting ISO 2788 and making it easy for business users to import existing taxonomy structures. Once a taxonomy has been created and imported the next challenge for any organization is to make sure that it used consistently. ACM encourages users adoption through the taxonomy browser; an easy to use interface for associating multiple taxonomy terms with content items - it will even suggest terms from analyzing the document in text - its that simple!