Many organizations find themselves constrained, having to depend on IT, an external organization, or a few individuals who have the technical skills to update their web site content. This usually results in infrequent site updates, losing relevance and accurate information which will dissuade potential customers from delving further.
Not only does this affect the consumer's impression of your business, it will affect the ranking of your website as search engines typically rank sites with quality, frequently updated content higher than ones that they do not feel to be relevant.
Whether we are doing research as consumers or business to business buyers, we all turn to the web for information. Make sure your website is ready to make a great impression.
Alterian Content Manager simplifies the process of publishing to the web with user interfaces that are developed with the user in mind. This makes it easier for site owners to create a richer, more relevant body of content to publish, which is written by subject matter experts regardless of their technical skill and is therefore more relevant to your audience.
In order to empower everyone, it is important to ensure that the best governance is in place and that the right people can access and edit the content, that the content adheres to regulations, is appropriate for a wide audience and has gone through an approval process. Alterian Content Manager lets you roll out the product, secure in the knowledge that all those checks and balances are in place.
"With its intuitive interface, Alterian Content Manager will enable faculty, staff and students to control content more easily and immediately." Nevin Fouts, Associate Dean for Information Technology at the Fuqua School of Business, Duke University.