Content Management is proven to bring immediate return on investment once you publish your first web site - so the faster you get your first site live - the quicker the return.
Organizations are also finding that a single site is not personal enough to engage each community within their audience. The same service, product or message is more compelling if it's delivered in a localized way, to fit that community. People want to build lots of sites.
The ability to quickly create web sites that are compelling to these audience subsets is extremely vital. The site should look like they were tailored specifically to target the demographic using specific products and services that you offer.
In most cases, managing several sites is seen as a technical headache, increasing liability by compromising governance. If you need to expand your infrastructure, the investment in smaller audience web sites are harder to justify.
Through our unique Instant Site feature, Alterian Content Manager provides you with a platform that enables you to quickly roll out new sites using the same infrastructure.
It enables you, your organization and audience to quickly realize the benefits of your content management investment.
"By combining a genuine focus on empowering the business user with intuitive features such as Instant Site, AstraZeneca is rapidly deploying hundreds of new websites in a controlled and compliant manner, maintaining an industry lead in the online arena." Kay Wesley, Global Director - eMarketing for AstraZeneca
Read more about AstraZeneca and their rollout of 250 websites on Alterian Content Manager.