WebJourney, a new breed of web analytics that focuses more on the individual rather than the website, can be fully integrated into the Alterian Content Management System to give you a complete picture of individual behavior on the web.
Alterian WebJourney differs from traditional web analytics in that it captures qualitative visitor behavior and then produces a series of meaningful events and actions from the data. Most marketers end up counting page visits or number of times a link was clicked. These statistics may help you learn what pages visitors went to on your website or how they got to your site, but it does not help you understand your audiences’ intent or maximize your opportunity to engage with them.
WebJourney helps marketers understand the visitor as they interact with the content on the site. It forms a profile based on specific actions such as clicks, scrolling down through the page, copying/pasting content from the page, or if they hit the back button immediately. This produces insight into what your audience likes or dislikes about the site.
Then, with the combined power of Alterian Content Manager, you have the ability to adapt and tweak content to suit the way your visitors interact with it on the site; construct sophisticated A/B tests to understand the effectiveness and reach of different messages; funnel visitors to content which is relevant or interesting to them; and lastly, extend your targeting capabilities by identifying anonymous visitors.
WebJourney also provides additional information alongside the behavioral data. You can learn more about the neighborhood the visitor is from or what company they represent. When you combine that with the ability to map website behavioral data onto individual profiles, you have an extremely powerful tool for understanding and engaging with your prospects, customers, and website visitors.
For more information, please visit our corporate site:
http://www.alterian.com/products/web-behavior-analytics
